<aside> <img src="/icons/thought_gray.svg" alt="/icons/thought_gray.svg" width="40px" /> Three of the best ways to construct a pitch to a prospect based on variables.

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<aside> <img src="/icons/compose_gray.svg" alt="/icons/compose_gray.svg" width="40px" /> Notes & Research

Notes

Sales frameworks help structure a pitch to a client. There are different use cases for different frameworks and are entirely based on circumstances.
You shouldn’t wing sales. It makes you come off unprofessional and also increases the likelihood of losing a prospect due to not being to scratch their itch.

Research

Daniel Pinks Sales & Persuasion Masterclass

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Use persuasive framing to structure your sales efforts and maximize prospects.

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Sales Frameworks

Written 12/7/22

Attention Grabber (5 Second Hook)

Here’s how you can make your sales calls 10 times more effective without actually doing anything.

Part 1 (Identify)

When I first started my business 5 years ago, I was terrible at sales and client acquisition in general.

The worst is when I’d finally get the opportunity to speak with a prospect and I’d completely shit the bed during the call because I am unprepared, anxious, and had no direction.

Then I learned about how sales specialists use frameworks to structure their calls and close way more deals.

Daniel Pink refers to this method as ‘Persuasive Framing’.

Part 2 (Diagnose)

There are dozens of proven frameworks you can use in sales.

One of my favorites is the Loss Aversion Frame.

This framework focuses less on what you have to loose and more on what you have to gain.

Another good one is the Blemish Frame.

When explaining your product or service, list all the benefits and then after that, list a simple negative. The point is to compare a huge list of positives to one negative. It makes what you’re selling much more desirable.

I could go on and on about amazing frameworks you could use.

Part 3 (Prescribe)

Next time you’re struggling with sales for your business, or maybe you’re just trying to persuade someone, consider using a framework to structure your effort.

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